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M8a Unsuccessful Diversification Strategies

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Q In chapter 8 we learn about a vertical integration and diversification. For this assignment we look at diversiication strategies that were not so successful. Here is what I would like you to do: • Begin by identifying an organizations diversification strategy that did not succeed in creating competitive advantage o Explain why you believe it failed. o Analyze how, if approached differently, the diversification could have been more successful. Assignment Instructions Your written assignment needs to be presented in a professional manner, be at least 250 words and include your name, course, the title of assignment, professor's name, date and include a list of sources used, if applicable. The Research and Library Tips page will help you properly cite sources using a consistent format (APA, MLA, etc) so that your academic integrity is not called into question. The evaluation of your writing will consider grasp of readings, depth of analysis, content organization, clarity of writing, vocabulary use, and proper grammar. For further explanation please see the Writing Rubric.

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The product of Togo’s by Dunkin’ Donuts is an example of a diversification strategy which had failed in the creation of competitive advantage. This is because there had been other similar products offered by competitors of Dunkin’ Donuts (Nguyen & Alcantara, 2020). These products had been of similar or better quality as well as offered to customers at similar or lower prices (Nguyen & Alcantara, 2020). There had been lack of identification of customized desires of customers by the organization. Therefore. There had also been stagnancy of designs of products. The customers might have felt monotonous and might have considered quality and price of every competing product similar to Dunkin’ Donuts Togo’s.